a very short and controlled supply chain
Raw Materials and Processes Sustainability
We care about the environmet, especially the one of the Venetian Lagoon, which preservation is one of the most important challenges that this generation of Venetians is asked to overcome.
Amourrina jewellery suppliers use certified raw materials or alloys produced exclusively from recycled resources. Raw materials and the processes carried out by our suppliers are certified under the LBMA Responsible Silver Certificate, Responsible Jewellery Council, and TF - Traceability & Fashion.
Silver and brass alloy are materials that can be recycled indefinitely without ever losing their characteristics and qualities. Since the recycling of precious metals uses fewer resources than the extraction of new ones, our sourcing strategy contributes to the reduction of CO2 emissions, in addition to limiting the consumption of water and our environmental footprint.
With regards of the beads, we work with family-run workshops in Murano, home to the talented artisans who handcraft each and every element of our pieces. Everything is made to order and we do not have any inventories to be disposed of. Our beads are un-seasonal, un-trendy and carry-over from year to year.
a heritage passed down from generation to generation
Heritage & Cultural Sustainability
The production of Amourrina beads follows ancient techniques, with regards of both the murrine and the lamp-worked beads. We believe that keeping alive these practices is very important to maintain Murano's cultural heritage, to protect the local know-how and welfare. Culture is who we are, and what shapes our identity. Placing culture at the heart of development policies is the only way to ensure a human-centred, inclusive and equitable development. Cultural heritage — both tangible and intangible — and creativity are resources that need to be protected and carefully managed. They can serve both as drivers for achieving the SDGs as well as enablers, when culture-forward solutions can ensure the success of interventions to achieve the SDGs.
In 2020, The art of the glass bead has been declared by UNESCO an Intangible Cultural Heritage of Humanity. Not the object itself, the glass bead, but the know-how and therefore the art. This is a very important difference. We speak of a set of inseparable aspects: representations, practices, knowledge, techniques, tools, skills, values, memories, sensitivity. With the art of the glass bead, we focus on creative processes. And not on products. On the transmission of knowledge. On the importance of increasing awareness of its value among the younger generations. And the sense of belonging to a particular community.
The art of glass beads is a cultural heritage passed down from generation to generation. It is a living heritage that communities, in response to the environment and interaction with nature and history, continuously recreate. The ancient practice is an example of how ingenuity leads to finding innovative solutions, promotes respect for cultural diversity, human creativity and fosters lasting development through the reuse of many materials, including flawed pearls, ancient stones, fragments of glassy reeds. The recognition of UNESCO is therefore precious for the safeguarding of this art.
Through the glass beads, their infinite beauty inextricably linked to their extreme fragility, we want to remind the whole world of the duty to protect the fruit of man’s ingenuity and creativity. Only in this way can this noble art be handed over to future generations.